I fell into the 'MF obviously is much better then 35mm' hype more then 35 years ago when I started a pro level photography course at the Royal Academy of Arts in The Hague
I had saved hard and fallen into a fair amount of money, so decided to buy myself a twin body+ lenses Nikon 35 mm set (obvious choice back then, as in that era Nikon really was the only real pro choice, not so much for the 'better' equipment, but also for the wider availability of eg repair shops, 2nd hand gear and third party accesories).
And following the 'expert advise' at school I also bought a multilple lens and filmback Hasselblad 500C/M set, as well as a large format Sinar F (which, I was assured, was an absolute 'must have' long term investment for an aspiring pro photographer).
Well, I soon found out large format studio work was not my thing, and that despite the better technical IQ, the Hasselblad didn't help me shoot better pictures.
So I soon sold the Sinar set, and, although I didn't expect it would happen ( it didn't), in the hope that in future I would grow into it, kept the Hasselblad set in the back of my closet. It's been there for the last 30+ years gathering dust, never used it in earnest since.
It however was a nice marketing tool to have around though.
During some shoots I had it mounted on a tripod, which would prompt the client/art director look at it when they came in, and draw a comment ' Ah, Hasselblad, those are going to be great pictures'.
After which I would take some symbolic pictures with it, and continue my serious/the rest of the shooting with my Nikons.
Since the prints were the final product that were looked at, no one eventually cared what format they were shot with
(I used to mainly shoot people, fashion and at times a few events, so unlike technical studio work, the 'ultimate' sharpness, lines per mm etc. were not the prime concern)
Nowadays I 'm a great fan for shooters who eagerly drop their Nikon gear to upgrade for something new and, although unproven, better that hits the market.
It allowed me eg to get lenses like the 1.4/58mm AF, 1.4/85mm AF D, 125mm CC and 1.4/AF D for about 50% MSRP each, a admitted high mileage (120K clicks) but for the rest in excellent working condition D800 + grip for a mere Eur 850, a hardly used (under 10K clicks, including WiFi dongle) D7100 for Eur 375.
Sure, all 2nd hand, so I won't have the rush of unpacking something spanking new, or be able to draw bragging rights from having the latest and greatest gear/gadget. But I'm really not very much into that anyway.
As far as the X1D is concerned, I have handled and shot with it (and other Hasselblad H models) at a demo day of the Hasselblad distributor for Northern Europe.
Impressive weight and built quality, but coming from a D3/D800 I found the AF speed unimpressive
Also for me the 'gain' in IQ etc from the larger chip, and considering that e.g. the menu and UI were at that time still a 'work in progress, were not enough to justify/ a reason to avoid hasty decisions over the huge investment that switching/upgrading would come with.
I did however found a cheap 45 degree PME prism for my 501CM, so maybe I'll start playing more with it again (the look/presence of a - big - film - rather then digital - camera on a shoot, even if no pictures are actually taken with it in earnest, is/apparently is quite popular nowadays
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