The lack of upgrades have become more and more standard on laptops and not just Apple's. Microsofts own Surface products aren't exactly cheap either. I mostly think the SSD upgrade prices are insane. A quick search for SSD's at a popular webshop here in DK shows 2TB SSD's sold for less than 7.000DKK. The upgrade price from 256GB to 2TB SSD in the new Macbooks is 12.000DKK. Granted, those SSD's are not nearly as fast as the SSD in the Macbooks, but these are retail prices, no doubt Apple gets a massive discount even though it's a state of the art SSD.