The NPS presence at major sporting events is very limited though:
https://nps.nikonimaging.com/event_support/index.htmThe sole occasion I saw NPS deployed at an event was in 2014 Air14 air show, celebrating the 100th anniversary of the Swiss Airforce, an event spanning over two entire weeks.
In my small world of car endurance racing (WEC, ELMS, ALMS, 24h of Le Mans, 24h of Spa-Francorchamps), the only brand with recurrent presence, was Fuji, providing free loaning of equipment, and free multi-brand cleaning of equipment. Have to say, though, that the head of communications is also a (excellent) photographer and Fuji ambassador.
IMG_1461.jpgFuji Lending desk at Fuji (JP); in the background, a flock of sexy 200mm f/2 Fujinon lenses...
IMG_1462.jpgFuji cleaning desk at Silverstone (UK) taking care of my D5, 70-200mm f/2.8E FL, and 500mm f/5.6E PF.