Nikon has had its ups and downs in the ILC industry. The company has demonstrated impressive resilience. Nikon recently stated they are concentrating on the higher-end ie more profitable hobbyist and Pro markets with respect to the ILC market. So we should not underestimate the potential for future cameras designed to tempt the upgrader, and attract a switch across brands
It's instructive to consider, for example, the poor representation of the F system among Pros at the Beijing Olympics (2008), which then recovered significantly by London 2012. To quote from a 2014 interview with Hidehiko Tanaka [see pdf], then President of Nikon UK in 2014 (he's moved to run Nikon Thailand since):
“The Beijing Olympic Games, held in 2008, had been far from a success for Nikon in terms of their representation among the ranks of professional photographers, so in his role as worldwide head of NPS, the pressure to reverse the situation at the 2012 Games was enormous…. Opening ceremony of London 2012 more than 55% of the accredited professional photographers at the Games were using Nikon equipment.”
“As I have this sort of background, I believe I have a better understanding of the needs of photographers and of course I have very good connections to our headquarters, which enables me to pass on information to the relevant people. Luckily I have a very strong NPS team here in the UK and as I speak English I am able to communicate with both them and the professional photographers we support, so I receive direct feedback. When I was head of NPS in Japan we had regular meetings with professionals to discuss our products and seek ways of improving them. This is how features such as Ethernet connections and wireless transmission came about and, if you think of the size of the WT-4 Wireless Transmitter and then the much smaller size of its successor, the WT-5, this is one example of the progress such collaboration can deliver.”
However, the dialogue with established photographers could be broadened and consolidated - above all to be institutionalized firmly with the established channel to submit reasoned requests and constructive criticism. It is far too ad hoc and localized (the regional websites confirm this persisting problem with the company). Cliquey in fact, and subject to the whims/climate of regional initiatives.