In terms of composition and all other aspect of the shot, many consultations
with the graphic dept. and the advertising agency among others, got to that
level of compromise. Even the decor team of the whole store had no better
solution due to the store floor layout and available space.
1, The top of the picture and the negative space belong to the graphic team.
2, The product logo has to be seen-
3, in such work, impression has precedence over information-
4, Any support lighting would increase the difficulties and the PP -
5, the floor highlights were part of the wanted image by the graphic team and
I agree with them.
6, The rightmost cabinet? I did try to flag the window but it would force flash
and further specular reflection problems and I already was at 1250 ISO.
7, closer would steal the negative space needed.
8, Shoot at night? No chance.
9, The flat window… yes, but it reflects other parts of the displays.
10, Is it some stitching artifact or just a shadow? Displays reflections, no stitching.
11, Also the window on the LHS… yes, that is a nightmare but" it is there" he said.
12, window less obtrusive or even invisible? Yes but to the price of the jewellery
showcases… and St Valentine is at the door.
Two hours were spent will all concerned and AoV, crop, highlights etc were all on the
table. The session should not have disturbed the store operations and it had to fit
the budget and time table.
I had to cope with the neighbouring sections of the store… very tight space.
