I keep trying to say what I mean and then deleting it, partly because a few others have said it better, but I think that even if a dedicated pixel peeper can see a tiny difference here, it's of almost no importance if you're taking a picture - and that would apply for the most part whether the picture itself is interesting of the subject is of interest. The examples shown on the web site appear all to be comparisons between primes and zooms, and I'd suspect that of being the issue rather than some arbitrary number of glass elements. Who would normally expect the zoom to win? I'd say the zooms in this case came off very well indeed, if it takes that much effort to distinguish them. I have always suspected lens design of being a black art, and no doubt there's always going to be a difference between one lens and another, but the kind of distinction being found here would be a pretty poor reason to worry in the real world about which lens you're using.
I agree with Jack Dahlgren, though, that what lens you put on a camera will often by itself steer you toward a certain kind of image. I have a few favorite old lenses, which I just like to use. I'm not entirely sure it matters why, whether it's the aberrations or the perfections or the weight of the metal in them. I just figure that they are full of good old fashioned Nikon pixies, and enjoy them. I tend to choose a lens in part on the basis of the sort of thing I intend to do with it. Sometimes I will choose a prime of a certain sort, in part to limit what I'm doing to what I set out to do, and avoid the distraction of choice. But I'm not entirely convinced that one could not use other lenses to come up with substantially the same shots.
Someone up thread recalled similar issues with audio, and I'm reminded of the old era of all tube equipment. The premise was, essentially, that all amplifiers will clip and distort, so the goal is not necessarily to try to avoid it, but to make the inevitable distortion pleasant. Or, as Duke Ellington observed, "if it sounds good, it is good."