John,
Thanks for posting this!
Dave
---
Very interesting. I think this target would be great for close-up and macro. It also may help control the problem of blow out the red channel.
If I can't add something to the scene then a Melita white, 8 to 12 cup coffee filter used over the lens makes a pretty good incident WB meter. The color balance may be a touch warm. This is easily correctable or the warmth may be attractive with many subjects.
Dave