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Hasselblad introducing mirrorless medium format. now. live from Sweden!

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Frank Fremerey:
Hasselblad introducing mirrorless medium format. now. live from Sweden!


50 MP
9000 US$
www.hasselblad.com

Frank Fremerey:
I've watched the presentation istead of continuing my work on
law of the seas and how to protect and revive sea life by reducing
the human footoprint on land and water....

... so what have I learned?

It is lighter and smaller than the D810
It has the same sensor as the H6D
It will cost 7900 Euros plus VAT
It is the first really portable medium format digital
Seems to have inherited a lot of genes and genius from the
famous Fuji G series landscape cameras

Very affordable

3 native lenses available for Photokina. 90mm 30mm 67mm

plus an adapter to the 12 H type lenses.

very interesting. Much more interesting for my line of work than
the D5. Perfect as a digiback for my Sinar P2 or Cambo Actus.

Bjørn Rørslett:
A digital back for all the large-format cameras still floating around in my storage bins - now, that would be a great idea.

Price is - well, what should I say - elevated. Yet not astronomically out of reach, though.

Will be interesting to follow future development, that's for sure.

Michael Erlewine:
It is still expensive, like three times the A7rII, which is an equivalent camera and a known workhorse. And lenses, the A7rII takes all comers...almost. Unless I already had a bunch of related lenses, not sure why I would want this. Why would I? There should be a Nikon mirrorless that takes all my lenses, with an equivalent sensor, but Nikon is lagging.

Bjørn Rørslett:
Sensor size is the interesting point as the existing large-format lenses reclaim more of their designated field coverage. One can only expect image quality of such a new camera to be impressive.

Had the Sonys been designed by engineers knowing anything about photography, I would have stuck to that existing line, though.

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