Lets just hope the hype isn't a case of 'overzealous investor advertising material' in this case.
Sensor technology breakthroughs, whether incremental or monumental are something many of us look forward too.
Otherwise we'd all still be using digital cameras made in the early 2000's! :p .. and we wouldn't have D4's or Df's .. D750's, D800's etc, etc
Have a look at the video they made with apparently with this sensor. I'm assuming it was made using a small sensor type device(smartphone of experimental camera).
IQ looks weird tho. Colours aren't particularly nice, but the sensor has done reasonably well with dynamic range. Film is silly(but humorous in it's own way).
Obviously if this tech does come to market, the question is .. will Sony buy it out, or will they force them(the current owners of the IP in this sensor) to sell it to them with threats of producing their own version!
(I can't imagine Sony allowing anyone to compete in a market they currently dominate!)