I finally had some time to re-look at this lens and conclude that it was the helicoid key rubbing up against the slots due to gravity when lens held normally/shooting horizontally.
I found that if i sat this on my desk, front element down, the lens is very smooth to focus. I proceded to strip it down to the helicoids without the (single) helicoid key - with the front optical group attached turning the helicoids there was no bnding. This made me think that the problem was they key.
And when reassembling, and securing the key i noticed this problem. Normally for the long helicoid keys, I slide it into position, focus half way out away from infinity (so I dont secure the key askew at infnity and then drag when going to MFD) and stand the lens on a table to try to get the key hang neutrally before lightly securing the middle (of three), check theres not drag and then add the outer screws . If theres a better, solution, it'd be great to learn.
I had previously greased the side of the helicoid key as well as the side of the slots but perhaps the helicoid was secured too close to one slot. Its much better but still some binding so i'll experiment.