Author Topic: Response to the Future of NikonGear.net/.com/.org  (Read 15882 times)

Bruno Schroder

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Re: Response to the Future of NikonGear.net/.com/.org
« Reply #165 on: February 17, 2025, 16:16:54 »
I may be the only one interested in this but her eit is anyway :)
 
Following on the question of how to attract new photographers, I did a small experiment by posting the same material on different sites to assess their audience potential. I posted an intro to my post Migrant, traces ( https://nikongear.net/revival/index.php?topic=11136.0) on Instagram, X, Bluesky and LinkedIn.

My followers are vastly different on these platforms
-   3576 on LinkedIn, from my previous work, unrelated to photography
-   802 on X with my former professional persona,
-   79 on X on a recent photooriented account
-   202 on Instagram
-   41 on Bluesky
 
Results:
                   Followers    Repost   Total Followers    Accounts Reached   Coverage   NG views
    Linkedin    3576      0     3576                   2401                      67%   37
    Instagram    202            0      202                      53                      26%   1
    X ex-pro      802         1      802                    121                        15%   1
    X photo        79         6    20070                    525                          3%   19
     Bluesky *     41            2     1639         * Bluesky has no analytic tool.      20
         

In short: LinkedIn and Bluesky have the best impact. X (Twitter), despite reposts by other photographers to almost 21000 followers, had the same impact as Bluesky with 12 less followers. It seems to confirm that X is downrating posts with links. Instagram delivered a better coverage of my followers but generated little interaction.
 
Bruno Schröder

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