Hasselblad introducing mirrorless medium format. now. live from Sweden!

[MFloyd]

Would rather wait for the Sony A7r III than jump on a $9,000 Hassy, when the Sony will probably be just as good, or better, for less than half the price.

The new Sony will also likely have 4K video, which the Hassy doesn't, which is a kick-in-the-balls at a $9000 price point for a camera, in this day and age.

Not to mention more lens choices with a Sony ...

I think everybody agrees that Sony makes excellent sensors, but they simply (still) don't know how to make a camera for photographers.

[JohnBrew]

How true.

[John Koerner]

I think everybody agrees that Sony makes excellent sensors, but they simply (still) don't know how to make a camera for photographers.

Well, that's why I have a D810 not an A7rII.

That said, Sony's improvement in their cameras is evolving at nano-speed, so there's no telling what the next iteration in their FF mirrorless is going to look/perform like.

That is what makes innovation so cool ...

However, given the utter dominance of the new AF system by Nikon, I am most excited to see what the D900 looks/performs like, sensor-wise, and full-function-wise.

[Akira]

The specification says that the hotshoe is "Nikon compatible". 

[Dr Klaus Schmitt]

FUJI just announced a very similar ystem - and WITH electronic shutter built in!!

[Michael Erlewine]

FUJI just announced a very similar ystem - and WITH electronic shutter built in!!

Do you mean the Fujifilm X-T2? If so, that is a 24 Mpx sensor, when what I am looking for is at least a 50 Mpx sensor, etc.

[Frank Fremerey]

FUJI just announced a very similar ystem - and WITH electronic shutter built in!!

Link? I do not see it on fujifilm.com

[Akira]

FUJI just announced a very similar ystem - and WITH electronic shutter built in!!

No such news found in Japan either...

[Les Olson]

It is a rumour.  The source is http://www.fujirumors.com/fujifilm-medium-format-more-affordable-than-hasselblad-x1d/  The existing deal between Hasselblad and Fuji for each to market the same camera gives the rumour plausibility.

[Frank Fremerey]

If they really take an XTrans 2 or 3, make it huge and affordable that will be a hard time for everybody in the industry, a new class of camera, like once the Canon 300D and the Nikon D70 in the DSLR-market

[Les Olson]

If they really take an XTrans 2 or 3, make it huge and affordable that will be a hard time for everybody in the industry, a new class of camera, like once the Canon 300D and the Nikon D70 in the DSLR-market

I think the assumption is that this is a re-run of the Hasselblad H1 / Fuji GX645AF partnership: the internals and the lenses of the Fuji will be identical to the X1D. 

[Eddie Draaisma]

I think the assumption is that this is a re-run of the Hasselblad H1 / Fuji GX645AF partnership: the internals and the lenses of the Fuji will be identical to the X1D.

No, Hasselblad explicitly mentioned that for this X1D there was no coorperation at all with Fujifilm and they explicitly mentioned that the Hasselblad-designed lenses are made by Nittoh.

[Frank Fremerey]

Housing and Electronics and bayonet can be shared. We have seen this in Fuji-Nikons like the S2Pro S3Pro S5Pro.