WOW! Cool photo Website! Any idea how they do that?

[Frank Fremerey]

http://www.desigual.com/de_DE/kollektionen/neu/denim/?dclid=CNyi6duvo8gCFbSUwgodPwgCPg


I see this kind of overwhelming lively fashion site for the first time. Any insider here (Almass?) who knows how they do that:

editing
webtech
downsizing

Very impressed

Frank

[Almass]

It is a nice creative way for visual impact.

Technically, it is rather straight forward done by simply using Animated Gif files on a loop.

[Frank Fremerey]

Animated GIFs with such a smooth dance movement...

wow.

[zuglufttier]

That's not a GIF, they tend to be very large. That's just an embedded mp4 video. All important browsers have very good support for HTML5, so no reason not to use videos.

[Frank Fremerey]

You are so right ZLT!

Here is one, less than 500k!, so they use my fast internet connection very efficiently:

http://s1.adis.ws/desigual/_vid/57v21a2_2043_dvm/27a9d605-a0c2-49ce-8283-5e06873bfde0/video/bded9b60-5e69-42ac-9c70-9107ba509fae.mp4