new Hasselblad H6d MultiShot

[chambeshi]

Using sensor shift technology

https://www.hasselblad.com/h6d-multishot/

http://www.photographyblog.com/news/hasselblad_h6d_400c_ms_a_400_megapixel_multi_shot_camera

[John Geerts]

40.000  euro?

[atpaula]

40.000  euro?

No, 48.000 Euro. 
But the shipping is free, so because of it I'll order two or three bodies.
 

[Hugh_3170]

        

No, 48.000 Euro. 
But the shipping is free, so because of it I'll order two or three bodies.
 

[Erik Lund]

Wow - that's some extremely large files 

[Akira]

Hmm...120 Euro per megapixel is not too bad.   

[MFloyd]

"Made by DJI" ?

[Jack Dahlgren]

"Made by DJI" ?

DJI the drone company made a big investment (purchase?) of Hasselblad a few months back.

[Les Olson]

DJI the drone company made a big investment (purchase?) of Hasselblad a few months back.

DJI bought a large minority stake in Hasselblad in 2015 and this year moved to majority ownership.  DJI is Da-Jiang Innovations, the largest maker of drones in the world.  Which is why they want a camera company.  DJI is privately held; although founded as recently as 2006 it now has revenues of US$1.5B a year - compared to Hasselblad's less than US$40M a year. 

The new ownership might give Hasselblad access to new technology, but it might also mean that conventional still photography becomes a minor part of the operation.

[Akira]

DJI bought a large minority stake in Hasselblad in 2015 and this year moved to majority ownership.  DJI is Da-Jiang Innovations, the largest maker of drones in the world.  Which is why they want a camera company.  DJI is privately held; although founded as recently as 2006 it now has revenues of US$1.5B a year - compared to Hasselblad's less than US$40M a year. 

The new ownership might give Hasselblad access to new technology, but it might also mean that conventional still photography becomes a minor part of the operation.

I just wonder how DJI is combining their drone with the MF digital still camera.  A large drone of the surveillance purpose?  Hasselblad has no techology relating to any smaller still format or video.

[Les Olson]

DJI has already put a Hasselblad together with a drone (https://petapixel.com/2017/04/25/dji-hasselblad-unveil-worlds-first-100mp-drone-photography-platform/). DJI sells a lot of drones to military and law enforcement, so lots of resolution is probably desirable.  I guess that a bigger attraction is that owning the camera company enables you to offer customers a higher degree of customisation and more assured confidentiality.  It may not be that medium format is the attraction, just that Hasselbald was the only digital camera company on the market and small enough to swallow whole.     

[Akira]

Les, thanks for the link.

To me, the solution seems to be temporary.  DJI already makes a Super35 format drone, and the sensor is made by Sony, not Hasselblad.

So, DJI wanted the proprietary information of Sony via Hasselblad?

[Ilkka Nissilä]

I would think that for aerial photography, high resolution would be very useful (landscape photography etc.) provided that the rig is stable enough in air that it results in realizable image quality benefits. So I can absolutely see the combination of a Hasselblad camera with a high end photography drone to be appealing to some photographers who wish to cut down costs of aerial photography that they might do using a small airplane.

[David H. Hartman]

40.000  euro?

Isn't that about the same as $40.00 (USD)?     

Dave