When we re-established Nikongear in June 2015, a major objective was to avoid all kind of "social media" thus no buttons for Like, no FB, no Twitter, etc. etc. And no advertising. We have survived for 6 years by now; the founders will never be rich, but that wasn't the point anyway. As long as some of our members understand that running a web site is not really for free and accordingly have signed up for subscription for a modest annual fee, we will keep afloat. More supporters are of course welcome, but there is no pressure.
Sivilised discourse free of foul speak, and a genuine interest in contribution to the knowledge benefitting everyone, should be a hallmark of NG. The Admins only very rarely have to step in to moderate the threads. Let us keep it that way.