The ILC market has been in a free fall for quite some time and now COVID is slowing down all manufacturing and commerce. Olympus threw in the towel. Who will be next? Nikon is very vulnerableNot true.
and very late to the mirrorless market and struggling to promote the new cameras. Extremely bad luck on timing with the transition from F to Z mount. Will Nikon Imaging see 2021?Irrelevant. Your post looks like what the Nikon-bashers always post
We should not lose sight of the fact that Olympus has very profitable lines of business in endoscopes, microscopes, and a whole range of other medical and industrial equipment. And they were been beset with scandals involving financial mismanagement only a few years ago.
Likewise Konica-Minolta were still profitable in their non-imaging/non-camera lines of business when they off loaded their camera business. So I think that Nikon as an entity will be around for quite a while yet.
The question for any manufacturer that is profitable in an overall sense is how long the profitable lines of business should be allowed to cross subsidise the less profitable business lines.
Note that Olympus's camera business will be continued under the new owner.Maybe not.
Companies' different divisions typically have synergies. For example, the nano-coating came into camera lenses made by Nikon Imaging from stepper lenses made by Precision. For many years Nikon Imaging created large profits. The Sony A9 sensor was made possible in part by development work carried out to make the Playstation, and they make many sensors for smartphones as well, thus their success in the camera business is partly inherited from (or supported by) their other fields of business. I don't think it's conceivable that Nikon could succeed with the rest of its businesses in the long term without the camera business. The camera business is making a loss now because they are spending a lot money to make a mirrorless system and it's not complete enough to become a success yet. The consumer trends (towards smartphone rather than dedicated camera) and now COVID-19 are affecting all camera manufacturers' activities. Now, it may be that since people are at home, the game console business is likely to be booming, but I wouldn't necessarily think that's all that there is in human activities in the future. Medical technology is also doing well, but that could be temporary. Soon there will likely be huge overcapacity of intensive care equipment that is no longer needed. To sustain activity in a rapidly-changing world, companies need to have a diverse portfolio of products.
There is a Nikon lens rating site (Photography In M,) that is now rewriting old lens reviews, giving anything but truthful advise.
Can you share the exact site?
Could very well be Photography in Malaysia, the index page is:I would say that I often go to the Mir site for Nikon lens and camera information, very well written and documented factual information!I would not describe it as a lens review site though!
http://www.mir.com.my/rb/photography/photography.htm (http://www.mir.com.my/rb/photography/photography.htm)
Are we getting a little off topic?In this thread I believe it will be very difficult to not get off topic :o ;D
Are we getting a little off topic?
What is probably true is that he D6 is Nikon's last DSLR camera.
the OT ends here, but someone had made a polite question, it seemed polite to answer...
Ciao from Massimo
Are we getting a little off topic?
My apologies for starting the swerve off topic.
Whilst Olympus might be looking to get rid of its camera making operations, it is still forgeing on with its lens development plans:
https://shop.olympus.com.au/news/post/lens-roadmap-update?j=38877&sfmc_sub=6336217&l=321_HTML&u=576786&mid=110005977&jb=16&utm_source=Marketing%20Cloud&utm_medium=Email&utm_campaign=lens-update
It must be sure that the m/43 format will continue. Alternative, the left hand in Olympus does not know what the right hand is doing.
Whilst Olympus might be looking to get rid of its camera making operations, it is still forgeing on with its lens development plans:
https://shop.olympus.com.au/news/post/lens-roadmap-update?j=38877&sfmc_sub=6336217&l=321_HTML&u=576786&mid=110005977&jb=16&utm_source=Marketing%20Cloud&utm_medium=Email&utm_campaign=lens-update
Interesting:
A 800 mm equivalent plus TC1,25 (built-in in this case) and a bird detection algorithm.
Doubtful whether we will see that in operation
Well, Swarovski got the bird detection and identification working recently:
https://nl.swarovskioptik.com/birding/dg-c210111
Did not check any reviews but the technology is out there and Swarovski will only be releasing it when it works as designed.